Project Proposal: Brand and Growth Consulting for NGO Consulting
Project Proposal: Brand and Growth Consulting for Tapas Foundation 1. Strategic Approach 1.1 The Overall objective: The primary objective of this six-month engagement is to strengthen Tapas Foundation’s brand voice and digital presence on LinkedIn, build an engaged community of supporters and collaborators, and translate digital visibility into meaningful partnerships, donor interest, and long-term credibility. The strategy aligns with Tapas Foundation’s philosophy that awareness is the first step towards social reform, while ensuring dignity, inclusivity, and sensitivity in all communications. 1.2 Strategic Pillars Six interconnected pillars constitute the approach: 1. Content & Narrative Building 2. Brand Voice & Alignment 3. Community Building & Engagement 4. Founder Page & Thought Leadership 5. PR, partnerships, and outreach Analytics, Learning & Optimization 1....